Business Benefit
		Value.  Influence.  Return. No other advertising media can deliver as much value, influence and return on your advertising dollar as the Yellow Pages. The Yellow Pages is the perfect place to be when consumers are ready to make a purchase. In fact, 88% of all Yellow Pages users will make a purchase.1 Of those consumers, in the top headings, who will make a purchase, 54% will be a new customer to that business.1 Not only can you grow your customer base with The Real Yellow Pages from AT&T, but you can also gain more profitable customers. Yellow Pages users spend 25% more than the average customer.1 In fact, business users of yellow pages, who account for 19% of usage, spend twice as much as consumers, on average.1 There are many ways to market your business. The Yellow Pages is a key component that works well in combination with other advertising efforts or by itself. The last advertising impression has the greatest impact on consumer decisions.1 The Yellow Pages is frequently the last place consumers look to contact a business, so your Yellow Pages ad is your last--and most significant--opportunity to influence the customer's brand selection.    1CMR Associates, 2006 - Major Yellow Pages Trends and Opportunities - December, 2006